Blar i BI Open på forfatter "Pognonec, Julie"
-
The effect of Artificial Intelligence and products recommendation on purchase intention: a study of the cosmetics field
Pognonec, Julie; Bornard, Tiphaine (Master thesis, 2023)Rapid development and adoption of Artificial Intelligence challenge managers to exploit this transforming technology to enhance the customer experience and therefore their sales. This study aims to explore the effect of ...